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Education industry to achieve accurate customer mark ...

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发表于 3 天前 | 显示全部楼层 |阅读模式
Education industry to achieve accurate customer marketing. Education is not only the foundation of the country, but also a major event in life.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.


Many parents want to give their children a good future, so they will give their children a lot of extra-curricular tutoring, such as "study classes, tutoring classes, interest classes", which is also one of the main reasons for the vigorous development of the education industry.


However, since the national "double reduction policy" was issued, the entire extracurricular tutoring-based education industry has been shocked, and even affected the entire education sector.


The education industry as a whole is now showing a less spectacular atmosphere, whether online or offline, there are more or less problems in getting customers and marketing.


At present, there are no more than the following ways to obtain customers in the education industry, such as education promotion, preschool education, online education, adult education, vocational certification and so on.


1. Website promotion: through the search engine, short video platform, self-media platform advertising page launch, promotion and bidding.


two。. Education APP: do industry APP in vertical areas such as Suntech Education APP, which is similar to the adult self-examination industry.


3. Word-of-mouth marketing: get customers through word-of-mouth between people.


4. Offline promotion: for example, "outdoor advertising, sponsored activities" and so on.


5. TV media: the names of TV programs and so on.


6. Telemarketing: by inviting parents and customers over the phone.


Although telemarketing is relatively old, it is undeniable that telemarketing is still one of the most direct and effective marketing methods adopted by many enterprises.

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