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In the digital era, the marketing of real estate ent ...

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发表于 4 天前 | 显示全部楼层 |阅读模式
In the digital era, the marketing of real estate enterprises breaks the situation and goes out of the circle. In the past double 11, with the help of the e-commerce shopping carnival Dongfeng, the major real estate enterprises began to lay out the sales strategy at the end of the year.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

In the face of downward pressure on the real estate market, buyers have a strong wait-and-see mood. Price reduction promotion is no longer a panacea, differentiation breakthrough to seize customer traffic is the magic weapon of the digital age.

Since the epidemic, a number of head housing enterprises have taken the initiative to break the situation and promote digital marketing, which has led to the innovation of real estate marketing mode. at present, digital marketing has become a necessary skill for real estate enterprises to cope with the market. In this process, country Garden takes the initiative to break the situation and adapt to the new consumption scene, creating a new demonstration sample for the digital transformation of real estate enterprises. It is not difficult to see that this is also the way for country Garden in the cyclical fluctuation of the market, the development of enterprises is still benign and orderly, and firmly occupies a leading position in the industry.

At the end of the year, when the major e-commerce platforms concentrated their firepower on the sprint, real estate enterprises were also deploying online marketing strategies to seize traffic.

According to CRIC monitoring, more than 90% of the Shuang 11 top 30 real estate enterprises have launched discounts at the group or regional level. Shimao, Sunshine City, Zhongliang, Yuexiu and other real estate enterprises have adopted a two-pronged strategy of their own platform and e-commerce channels to improve their performance as much as possible.

"at this stage, consumers are becoming more and more receptive to buying houses online. Housing enterprises have built their own platforms to upgrade digital marketing, and channel e-commerce is also constantly innovating and changing strategies, trying to get a piece of the pie." Kerry analysts believe.

According to the person in charge of country Garden marketing, country Garden starts with double 11 nodes and carries out a variety of interactive activities with customers in various regions of the country. on the one hand, it can enhance the stickiness with customers through multi-channel communication, in addition, taking the node as an opportunity to also set up multiple house purchase courtesy, bringing surprises for property buyers.

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