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How to win in marketing?

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发表于 2021-10-13 11:04:15 | 显示全部楼层 |阅读模式
How to win in marketing? Brand marketing in the traditional sense, such as television and newspapers, is gradually lost and replaced by portals such as Sohu and Sina.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

When enterprises and marketers are still learning to put media publicity through these portals, search engines such as Google and Baidu have appeared again. Then, a variety of APP, Mini Program, community, WeChat business, e-commerce sprang up like bamboo shoots after a spring rain, and gradually multiplied and grown to form a marketing jungle.

Traditional marketing executives in the post-Internet era lack of technical methods to do marketing, it is easy to fall into this marketing jungle can not find the right direction, unable to help enterprises solve problems and get out of the predicament.

In just a few years, the marketing iteration has quietly taken place. After figuring out the causes of the predicament of enterprises in the marketing 5.0 era, we can find some ways from the book to develop a pair of "golden eyes" to help us break through the predicament and see clearly the goal and direction in the new era of marketing.

The advice given in the book is to master the nature of change and immutability in marketing and react quickly.

Some basic logic in marketing will not change with the change of the external environment. We need to know these immutable logic clearly, such as: who is my client? What does my client need? Can I help him solve the client's needs and pain points? Using customer thinking to serve customers, this logic does not change with marketing iterations.

In the face of the ever-changing external environment, what needs to be changed is the marketing means, including the way to interact with customers, the presentation of services, the channels to provide products and services, and so on. Conforming to the general trend, it is possible to achieve marketing success by using data-driven, mobile marketing, social media and new trading platforms or channel models, and integration to exert the greatest influence.

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