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The book of Ivanka Trump and 纽约观察家 of 贾瑞德·库什纳

已有 397 次阅读2017-11-19 06:41 |个人分类:政治 法律


The book of Ivanka Trump and 纽约观察家 of 贾瑞德·库什纳

http://www.kwcg.ca/bbs/home.php?mod=space&uid=61910&do=blog&id=6243

    伊凡卡Ivanka Trump 是纽约地产大亨以及第45任美国总统唐纳·特朗普与他第一任妻子伊凡娜所生的长女,早年就读于纽约市的查平学校(The Chapin School),高中毕业于美国康涅狄格州瓦林福德(Wallingford)的罗丝玛丽中学(Choate Rosemary Hall)。在乔治城大学(Georgetown University)读了2年,转入宾夕法尼亚大学的沃顿商学院(the University of Pennsylvania),2004年以优等成绩获得经济学学士学位。

   著作《The Trump Card: Playing to Win in Work and Life》,2009年10月出版发行。

The trump Card: Playing to win in work and life

by Ivanka Trump  April 20, 2010
https://www.chapters.indigo.ca/en-ca/books/product/9781439140154-item.html
The Trump Card: Playing to Win in Work and Life by Ivanka Trump

About

From the daughter of business mogul Donald Trump and a rising star in the Trump organization, this New York Times bestseller is a business book for young women on how to achieve success in any field, based upon what Ivanka Trump has learned from her father and from her own experiences.

Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients for reaching goals, building careers, or taking a blueprint and turning it into a breathtaking skyscraper. In The Trump Card, Ivanka Trump recounts the compelling story of her upbringing as the ultimate Apprentice, the daughter of Donald and Ivana Trump, and shares the life lessons and hard-won insights that have made her a rising star in the business world. 

Whether it’s landing that first job, navigating the workplace, or making a lasting impact, Ivanka’s valuable, practical advice for young women shows how to: 

• Use uncertainty to your advantage—thrive in any environment 
• Step up and get noticed at work—focus and efficiency will open doors 
• Create a strong and consistent identity—your name and reputation are your best assets
• Know what you want—get the most out of any negotiation. 

Ivanka also taps into the wisdom of today’s leaders, including Arianna Huffington, Russell Simmons, and Cathie Black, with “Bulletins” from her BlackBerry. “We’ve all been dealt a winning hand,” she writes, “and it is up to each of us to play it right and smart.”

EXTRA CONTENT

You can’t build a reputation on what you are going to do.
—HENRY FORD

In business, as in life, nothing is ever handed to you.

That might sound like a line coming from someone with a back-story like mine—and a load!—but if you know me and my family, you’ll understand that I come by these words honestly. Yes, I’ve had the great good fortune to be born into a life of wealth and privilege, with a name to match. Yes, I’ve had every opportunity, every advantage. And yes, I’ve chosen to build my career on a foundation built by my father and grandfather, so I can certainly see why an outsider might dismiss my success in our family business as yet another example of nepotism.

But my parents set the bar high for me and my brothers. They gave us a lot, it’s true, but they expected a lot in return. And you can be sure we didn’t rise to our positions in the company by any kind of birthright or foregone conclusion. My father is definitely not the kind of guy who’d place his children in key roles within his organization if he didn’t think we could surpass the expectations he had for us. You see, in the Trump household, it was never just about meeting the expectations of others. It was about exceeding them. It was about surprising people. And being the best. Anything less was second-rate, which probably explains one of my biggest worries starting out—that I would merely be competent at my job in the Trump Organization. Good enough, and nothing more.

I can still remember how anxious I felt, how completely out of my element, when I was appointed to the board of directors of Trump Entertainment Resorts, the parent corporation of our casino operations in Atlantic City. Realize, this was no closely held family business. It was a public company, so there was enormous pressure to prove that I belonged. Some of that pressure was real, and some of it was imagined—but that didn’t make it any less terrifying. I can still remember walking over to my first board meeting at the law offices of Weil, Gotshal & Manges, feeling incredibly nervous the whole way. It was just a five-minute walk, but that was more than enough time to think through every worst-case scenario. It didn’t help that just before I left my office someone pointed out that I was about to become the youngest director on the board of a publicly traded company in the United States; I had enough to worry about already. I was twenty-five years old, just a year or so into my tenure at Trump, about to sit around a conference table with a group of middle-aged men—some of whom, I’m sure, would be wondering what the hell I was doing there. On some level I knew that I’d been tapped to represent the voice of a younger generation and to represent my family’s interests in the company that bore our brand. But on another, I worried that I’d be exposed as a kid in over her head. My formal appointment was still subject to board approval, and I still had to apply for a gaming license and gain other clearances, but I vowed on that uneasy walk that I would never give these people a reason to question the value I brought to the table.

The whole way over to that meeting, it felt to me as if my appointment to the board was stacked all the way against me: I was young and inexperienced; I was a woman; and I was Donald Trump’s daughter. (It might appear as if this last would be a plus, but I didn’t see it counting for a whole lot in my favor; if anything, it might have given the impression that I had been tapped only for some vague public relations value.) Growing up with two brothers, I’d watched enough baseball to know that you get only three strikes, so I might have counted myself out before I even stepped to the plate. But then I realized that what some people might regard as a negative, others might see as a strength. Maybe my relative youth and inexperience would help me offer a fresh take. Maybe the board needed a young woman’s perspective. Maybe the fact that I was Donald Trump’s eyes and ears on the board, as I was at the Trump Organization and on his reality television show, would make me uniquely qualified to offer insights and strategies for positioning the three Trump-branded casinos that were the primary assets of the company.

In any case, it was overwhelming. Intimidating. So how did I handle it? I dug in, breathed deep, and vowed to do whatever it took to show my new colleagues on the board and the company’s management team that I added real value. And merely belonging wouldn’t quite cut it, in my estimation. I was determined to play an integral role. I might be nervous, but I wouldn’t show it. I might be intimidated, but I wouldn’t show it. I might even be a bit overmatched, in my first few meetings, but I’d get up to speed before long. And sure enough, that’s just what happened. By the end of that first meeting, most of my anxieties fell away, and I walked back to my office in Trump Tower feeling as if I had made a contribution, after all. As if I would make an even greater contribution going forward.

Let’s face it, when you come from a place where good enough is not quite good enough, you’re bound to push yourself. You’re disinclined to take anything for granted. And you’re not about to be dismissed just because someone might think you’ve had an unfair advantage. These days, I try not to let it bother me when someone jumps to conclusions about my abilities. I have a tough skin and enough confidence not to worry too much about being underestimated because of my last name, my relative youth, or my modeling background. It comes with the territory. I’ve reached the point where I know I’m no lightweight. I’m perfectly capable of separating my colleagues and associates from this type of snap judgment when it comes up—which happens less and less these days, I’m happy to report.

The message I put out to people who are prepared to write me off before even meeting with me: get over it. It’s the same message I used to give to myself whenever I spent too much time worrying what people would think of me or how I’d risen to my position in the company or what attributes I brought to the table. I’d catch myself agonizing along these lines and think, Just get over it, Ivanka. Or, It’s not your problem, it’s theirs. After all, I eventually realized, we’ve all got our own baggage. Whatever we do, whatever our backgrounds, we’ve all had some kind of advantage somewhere along the way. Some break that might have gone to someone else. Some edge or inside track we couldn’t have counted on.

CONSIDER THE STAGGER

As long as I’m on that inside track, I might as well work that metaphor a bit more to make my point. That perceived lead I might have had starting out? It’s like the stagger you see in a middle-distance event at a track meet. You know, where the runners line up in a stepping-stone way in their separate lanes, the runner in the outside lane well ahead of the field before the starting gun goes off, the runner in the inside lane well behind. It’s set up that way so that each runner covers the same ground before she reaches the first straightaway, but it has the appearance of being an advantage. In truth, the only advantage is psychological; each runner ends up covering the same ground by the end of the race. With me, it probably looked as if I were in the outside lane, way ahead of the rest of the pack before the race even started. But I still had to run the distance. I still had to go to school, learn the basics, develop my own style, make and support my own decisions, and on and on.
What a lot of people don’t realize is that this all-too-common mis-perception usually runs hand in hand with another. It took me a while to recognize this, but there’s definitely a flip side to how other people might see you, way out there in life’s outer lane with that apparent jump start. On the one hand, you get the idea that my success is purely a by-product of privilege, proximity, or favoritism—or, relatedly, that Donald Trump’s daughter could not possibly have ascended to the role of vice president of his real estate company for any reason but filial devotion. People assume that I’m not smart enough or driven enough or savvy enough to have made it on my own. On the other, it’s just the opposite. People build it up in their heads that just because I’m Donald Trump’s daughter, it must mean I have an inherent understanding of all things related to real estate and finance.

(I guess it could be worse!)

I used to get this a lot when I was at Wharton, as an undergraduate at the University of Pennsylvania, where my classmates would turn to me whenever a professor posted a challenging question. In their minds, because I’d spent so much time with my father and shared the same genes and mind-set, I must know the answer automatically. And truth be told, I still get this kind of deferential treatment. People sometimes approach me tentatively or suspiciously because of my father’s reputation as a world-class negotiator, as if they think I’m about to take advantage of them. As if I know something I’m not letting on. It can be a big disadvantage, especially going into a negotiation, when I’d much rather be underestimated. My brothers tell me that the same thing happens to them all the time, so we just deal with it and move on.

I get it from both sides, the good and the bad. Positive and negative. And I’ve learned to ignore it. To rise above it. I refuse to let the opinions of others define how I see myself, how I carry myself, how I get through my days. It’s just not relevant to me. If I got upset every time someone suggested that I was coasting on my last name, my looks, or the silver spoon that might or might not have been lodged in my mouth at birth, I’d be a basket case. And if I pumped myself up and found an ego shot in every tossed-off bit of undeserved praise, my head would be too big to get through my office door.

And so: get over it. Go ahead and bring it up if you feel you must. Acknowledge the elephant in the room. But then move on. Move on, because I’m way past it. Move on, because even though those who believe that my success is a result of nepotism might be right, they might also be wrong. Try as I may—and try as my critics may—there’s just no way to measure the advantage I’ve gained from having the Trump name, just as there’s no way to know if the person sitting across from you in a job interview or a negotiation is there on his or her own merits or with an assist of one kind or other.

What I do know is this: I’m incredibly and endlessly proud of what my family has accomplished. It starts with my father, I suppose— but then, he’d probably tell you it starts with his father, my grandfather. And there’s also my mother to factor in. She’s played a big role in my development as a businesswoman: her strength, her discipline, her character. (She’d probably put some of that on her parents as well.) My brothers, too, have had a hand in my success, just as I hope I’ve had a hand in theirs. I’ve come to realize that we bring something to one another, so that the whole is greater than the sum of its parts. We’re a wellspring of individual talents and perspectives, and I drink from it all. We drink from it all. So rather than worrying about what other people think or how they calibrate or credit our attributes and achievements, my focus is to ensure that these successes continue for the next generation of Trumps. After all, we Trumps don’t play to perceptions. We play to win.

Gosh, I sound like my father, don’t I? But that’s what you get from this particular Daddy’s girl.

PLAYING YOUR “TRUMP” CARD

The perceived edge, the stagger, the loaded or backhanded compliments, the unearned deferential treatment—it all takes me in a round-about way to the book you now hold in your hands, a business memoir, shot through with life lessons and hard-won insights for young women looking to jump-start their own careers. Yes, from the pen of a former model. Yes, from an entrepreneur who’s built her reputation on her family name—in the family business, no less. But you can’t judge a book by its cover, right? There’s a reason the phrase has become a cliché: it’s true. Okay, so I’ve had a bit of an edge getting in the door, but that doesn’t mean I haven’t developed an edge of my own now that I’m all the way in the room.

A word, first, on the title: The Trump Card. It’s meant to signal that we’ve all been dealt a winning hand and that it’s up to each of us to play it right and smart. In bridge, of course, the trump card is the one that prevails, no matter what, and as a strategy it’s usually held in reserve for when it’s most needed. I’ve played it here because I like the metaphor and the way it shows how I’ve tried to play my own winning hand.

Lately, I’ve been playing that hand in a family business that would be all but unrecognizable to my grandfather, who started out building and operating affordable rental housing in the New York City boroughs of Brooklyn, Queens, and Staten Island in the 1930s. Now, as executive vice president in the Trump Organization, I’m on the front lines of such seismic change at our company that even I don’t recognize the offices I used to visit every day after school. Already I’ve played an integral role in developing more than seventy real estate projects around the world, including buildings in New York, Chicago, and Dubai. That role has very little to do with who my grandfather was or who my father is and quite a lot to do with what I’ve learned along the way. At one point, I might have been in just a bit over my head and pushed along before I was ready, but now my days are filled with meetings and decisions and prospects. I might talk over a potential branding deal with a developer in Indonesia in the morning and just a few hours later visit a construction site to negotiate price with a concrete contractor from the Bronx. I’ll sit down at a conference table with a group of bankers and lawyers to work out the financing for a new hotel, then return to the same table six months later with a group of architects and interior designers to define what that hotel will actually look like. I once flew to South America to meet with a developer and then spent several tense days negotiating the terms of a partnership relating to a 2.6-million-square-foot property, coming home with a deal my father called one of the best he’d ever seen. Or I’ll work with my jewelry design team to put the finishing touches on a magnificent new collection.

No one day is like another, and they’ve all added up to a wealth of experience. My experience. I’ve been exposed to a level of responsibility that’s very rare for someone my age. My responsibility. While most young people in business spend their twenties enduring the growing pains and lowly paper-pushing assignments that come with earning your stripes, I’ve been able to bypass (mostly) that sort of grunt work and have been part of upper management from very early in my career.

Have I had an advantage? Absolutely. Have I safeguarded the trump card I’ve been dealt in my winning hand for when I needed it the most? Again, absolutely. Does that mean I can’t play that card or build on those advantages and take away some insights and strategies that might help other would-be entrepreneurs from gaining an edge of their own? Absolutely not. In fact, one of the biggest advantages has come in a once-removed sort of way, and I hope to pass it along in these pages. You see, I’ve had tremendous access to some of the most creative, freethinking minds in business—much of it thanks to my parents’ friends and associates. But contacts are only that. A point of connection. A place to start. It’s what you do with those contacts that counts, and here I’ve tried to take what these accomplished people have given—sometimes freely, sometimes grudgingly—and then ask for a little bit more besides. I’ve learned firsthand from some of the most successful people on the planet, in all walks of life.

Over the years, so many remarkable people have taken the time to answer my questions and share their philosophies with me, and not just the boldface, CEO-type names. I’ve learned just as much from equally impressive and influential people who operate under the public radar. I take every opportunity I can to talk with these market leaders, the hardworking, hard-charging people who’ve been over some of the same roads I’m looking to travel, so I can see how their minds work and recognize the traits we have in common as well as where we differ. In the end, it’s what we can glean from our mentors, role models, and fleeting acquaintances that sets us apart.

So I’ll include some of these strategies in these pages, to reinforce the critical point that we learn not just by doing but by listening in on and reaching out to the successful people we meet in our lives, to learn what we can from their struggles and their triumphs. You’ll hear from some of my most influential and innovative friends and contacts in between chapters in segments I’m calling “Bulletins from My BlackBerry,” for the way it reminds us that these points of connection are available to all of us. Hopefully, these shared insights will offer you a feel for what it’s like to be on the receiving end of so many powerful lessons from so many inspiring individuals—and the encouragement and inspiration to access the authoritative viewpoints within reach in your own lives.

The message I take in from the people who inspire me is that success isn’t something that happens to you; you happen to it. Confidence is key, and there was always plenty of that to go around in our house. Forget the silver spoon and the storybook upbringing. This is the single most important asset I’ve inherited from my parents: confidence. (Perseverance runs a close second, by the way.) Without it, I couldn’t work as a developer in a field dominated by older men. And without it, I couldn’t have launched a jewelry business in such an uncertain economic climate.

Did I grow up with every advantage? Well, maybe not every advantage but some. Did I have an edge, getting started in business? No question. But get over it. And read on. Together, we’ll figure out a way to hold onto the trump cards we’ve been dealt until we can put them to the best possible use.

WHY A BOOK?

I’m fully aware of the favorable hand I’ve drawn in life. And profoundly grateful for it. I also get that there’s something inherently condescending about any twenty-seven-year-old trying to give people advice—especially this particular twenty-seven-year-old, who still has so much to learn. It doesn’t matter how many deals I’ve done or how many captains of industry I can get to return my phone calls. I’m still just a couple of years out of school, still just a couple of years into my career. But that’s precisely the point. We young guns have a lot to offer one another in a comparing-notes sort of way. When I reach for a book to help me past a hurdle or two in my business life, I don’t go looking for a dry manual written by some sixty-year-old male, reflecting on a long career. I want to hear from someone who still knows what it was like to stay up all night cramming for an exam. Who can still taste the anxiety of speaking up for the first time in a big meeting. Who still gets goose bumps when she opens a box of new business cards after her first promotion. Who finds her way to the office on a Sunday morning after being out half the night dancing with her friends.

Like it or not, that’s me. Believe it or not, that’s me. Despite my title, my pedigree, and my responsibilities, I’m just like any other young woman in the workplace. I question my role in life. I struggle to find the right balance between work and play. I go to the movies or out with my friends, but I also make my work a priority. And even though I think I’m close to getting it right, I’m still searching for a style that’s appropriate for someone in my professional position, a style that expresses my spirit and sass and seriousness all at once. Basically, I’m looking for the same things as a lot of young women just starting out in business—and, trust me, we’re not only deferring to wizened old boardroom veterans for advice on what to wear to work, how to prepare for a key meeting, or when to seize an opportunity. We’re looking to one another, just as we might have reached out to a friend from home who was a year ahead of us at school or an older sister.

Why write a book at all at this stage of my career? One word: television. If I hadn’t joined the cast of my father’s reality show, The Apprentice, we wouldn’t even be having this discussion. The show has been a huge hit, at one point drawing more than 50 million viewers each week. And it’s changed just about everything for me. Despite my very public upbringing, I’d always been a very private person, and up until I joined the show I was able to go about my business and do my thing in a stealthy sort of way. I liked that. Nobody paid much attention to me beyond the transactions themselves. I was able to make my presence known around a conference table or on a construction site, but if we weren’t dealing with each other directly you wouldn’t have recognized me. I was a private person, working out of range of the public eye. Television changed all that, right away. I’m not even the star of the show, just a supporting player, but I started to get tons of mail from viewers, starting with my very first appearance. Reality television is such an intimate genre, people can’t help but see you as you are—and they seemed to respond to me. Now that I was something of a celebrity, they appeared to like that I was cut a little differently than other successful young women of my generation, that I seemed more focused on building a career and making my family proud than on partying and hamming it up in front of the cameras. I heard from mothers, thanking me for setting such a positive example for their daughters. And I heard from those daughters, asking for advice on how to make it in the business world.

I thought that was pretty cool. Unexpected but pretty cool. And the more I thought about it, the more it made sense. After all, my brothers and I were the original “apprentices.” We’d spent most of our lives learning the ins and outs of business from our parents. No, Donald Trump couldn’t fire us—not until we started working for him, at least—but in every other respect it was a full-on apprenticeship.

Millions of people had turned to him for advice and inspiration over the years, so it was inevitable that a new generation of aspiring entrepreneurs would look to us for our own takes on the Trump formula. At first I tried to respond to as many of the letters and e-mails as I could—but ultimately that was impossible. So I approached the situation the same way I would have tackled any other dilemma: I came at it from a new angle. I thought, How can I reach out to all these young women in a more efficient way?

One more word to explain my inspiration to write a book. Actually, one name: Oprah. I’d been invited onto her show to promote my new jewelry line—my first solo venture outside our core family business. I was terrifically excited, because I’d always been a huge Oprah Winfrey fan. During our interview, she complimented me for managing to avoid the traps that ensnare many other children of privilege and for staying focused on making my own mark in the world. It was such an honor to hear her say that. But there was an even bigger thrill. She was wearing a stunning pair of my earrings—O-shaped, of course—from the Ivanka Trump Collection. I’d given them to Oprah as a thank-you gift for having me on the show, but I’d never expected her to wear them while I was on the set. It was such a gracious gesture, I thought.

A few days after the taping, I received a lovely handwritten letter from Oprah, thanking me for the earrings and congratulating me on my various accomplishments. She even called me a role model for the twenty-first-century woman. It was another gracious gesture, but it was more than the letter itself that touched me. It was what Oprah had to say. Her words meant so much that I had the letter framed and keep it on my office desk.

I hope Oprah won’t mind that I’m sharing so much with you, because she’s one of my role models. I think she’s the most influential businesswoman in the world, so I took her words as a kind of charge— to share my own insights and experiences with anyone who cared to sign on for the ride. Therefore, a book: one that I hope can be a resource for young women starting their careers or perhaps looking to rejuvenate them, in today’s incredibly challenging economic environment. And it’s not just the business landscape that’s so challenging for young women. It’s our personal path, as well. There are so many choices out there for us, so many opportunities, so many twists and turns that we can hardly anticipate. It’s all too easy to take one tiny misstep in the wrong direction and end up on a completely wrong road.

And so I set about it.

BULLETINS FROM MY BLACKBERRY

RUSSELL SIMMONS—Record producer, hip-hop mogul

ON GIVING

I talk to a lot to people who are in struggle, a lot of kids who don’t have a lot of faith, and I try to get them to realize that they already have everything they need. Everybody is given everything they need, all the time. We know that because it’s in every scripture. And the real truth is, when you’re comfortable with what you have, you attract other things. Think of the most successful people you know. They go to work, they say they need to work, but they really don’t need anything. That’s why things like them. They attract success. It’s basic: when you go to work from a place of abundance and you operate from a place where you already have everything, you work harder and smarter because your mind is clear and your focus is strong.

So I’m always telling young people to count their blessings. Start from a place of strength. Get up in the morning, and decide what you’re going to give. All that taking stuff is secondary. It’s giving. I mean, you’ve got to give to get, right? Good givers are great getters. That’s the reason you’re here. You need to become a great servant, first and foremost. Everything else will follow. And it’s not as if we have to change the way we are. Most of the young people I work with, they wake up in the morning, they want to be servants. It’s in us already. We want to give something back, put something out there. If you’re a record producer, you come across a hot record, you start to think, Wait till they hear this! You’re not thinking about the money you’ll make, although the money will come. You’re thinking, Wait until they hear this record! You’re excited. You want to share it. If it’s clothing, you’re thinking, Wait till they try on this shirt! It’s hot! Anything creative, it’s like that. Any service.

In business, we should always be looking to give something that brings lasting happiness. Something we believe in. You want to be proud of your product, proud of what you’re giving your customers. That’s what will make your product or service stand out, because people can feel that. Your commitment to excellence, to strength, to purpose, it all shines through. That’s where you find your success.

You don’t trick the world, you feed the world.

EDITORIAL REVIEWS

"The Trump Card is appealing, grounded, smart, and has a sense of humor. Ivanka Trump proves that believing in yourself and working hard never go out of style." 
-- ANNA WINTOUR, Vogue

美国大学生收购著名周报成最年轻媒介大亨

2006-08-02 09:42:36
http://www.chinadaily.com.cn/hqbl/2006-08/02/content_655255.htm

美国大学生收购著名周报成最年轻媒介大亨

春风得意的贾里德·库什纳


环球在线消息:美国大学生贾里德·库什纳还没有成为默多克那样的人物,但是这位25岁的年轻人刚刚买下了拥有精英读者群的《纽约观察家》周报,成为纽约最年轻的媒介大亨。

***花费近1000万美元

在8月1日《纽约观察家》报的电子版上,人们可以看到一封致读者的信。信的开头写道:“《纽约观察家》有了一位新老板,来自纽约的贾里德·库什纳。”这位新老板是一个身材高大、英俊而彬彬有礼的年轻人,他目前仍在纽约大学攻读法学和MBA学位。

上周,贾里德花了将近1000万美元买下了《纽约观察家》报,成为这份报纸出人意料的买家。在过去几个星期里,人们纷传这份报纸将卖给纽约市民最喜欢的好莱坞男星罗伯特·德尼罗。不过对于大部分纽约人来说,库什纳也不是一个让他们感到陌生的名字,因为他的父亲查尔斯·库什纳的名字也曾上过这份报纸。查尔斯·库什纳曾经是显赫一时的房地产大亨,后来又因为逃税而沦为阶下囚。

买下这份报纸后,贾里德表示:“事实上,我希望这个机会可以来得更迟一些,但这就是生活。当机会来临时,生活把它带给我们,这是我不能错过的一个机会。”因为如今购买一份报纸的机会并不多,而且在他看来,《纽约观察家》是一份拥有杰出品牌、精英读者群和最优秀编辑的报纸。

***父亲仍在狱中

《纽约观察家》是在20年前由亚瑟·卡特创刊的一份周报。这份报纸最让人称道的也许是专栏作家坎迪斯·布什奈尔开设的“欲望都市”专栏,风靡一时的连续剧《欲望都市》正是根据这个专栏连载的故事改编而成。目前它的发行量只有区区5万份,这个数字与它在纽约的重要地位实在不匹配。因为长期以来,这份用粉色纸张印刷的报纸是纽约社交圈、媒体圈、文学圈和政治圈的必读报纸。

事实上,这份报纸关注的政治和房地产领域几乎与库什纳家族的兴趣不谋而合。贾里德的父亲查尔斯在入狱之前一手创办了一个房地产帝国。此外,他还是民主党的主要筹款人。去年,查尔斯因为涉嫌逃税、非法竞选捐赠、报复证人等18项罪名入狱。据悉,当时为了报复他的妹妹与联邦司法当局合作,他请了一个妓女来诱惑他的妹夫,然后把两个人在一起的过程拍了下来,寄给他的妹妹。在监狱里度过18个月后,他预计将于今年8月底出狱。在他入狱期间,他的公司则由儿子贾里德打理。

***购买经费来自个人积蓄

不过贾里德表示,他购买《纽约观察家》的资金并非来自他的父亲,而完全来自自己的积蓄。19岁的年纪,他已经攒下了自己的第一桶金。当时他还在哈佛大学读书,当其他同学都在为期末考试忙碌的时候,他英明果断地买下了在马萨诸塞州的9处房产。等他转手把这些房子卖掉的时候,他赚到了人生中的第一个百万。

对于自己经历的家庭变故,他表示:“当你经历了这样的事情,它会让你变得更好,让你更感激你所拥有的一切。”贾里德说,他爱自己的父亲,为他感到骄傲,但同时他自己又是一个独立的人,在努力发展与父亲不同的特质。

***面临重重困难但不掩饰野心

在7月的最后一天,《纽约观察家》的职员收到了来自新老板的一封邮件。贾里德在信里写道:“作为一个25岁的年轻人,也没有出版行业的相关经验,但我现在拥有一个出版商所能拥有的两个最好工具:优秀的员工以及打破常规需要的好奇心。”

该报的编辑彼得·卡普兰表示,贾里德接手这份报纸无论对于他还是报纸的老板卡特来说都是一个让人再高兴不过的消息。“能够找到贾里德这个买家,亚瑟感到很兴奋,因为他觉得贾里德仿佛是他年轻时的自己……他不会为常规所累。”彼得认为,如今美国报纸之所以陷入困境正是因为经营它们的人往往是一些中年人,这些人背负着沉重的包袱,而这个25岁的年轻人不同,他不需要背负传统和过去世界的负担,可以走得更轻松。

不过,摆在贾里德面前的问题一点都不轻松。他买下的这份报纸如今每年亏损的资金高达200万美元。尽管困难重重,贾里德并不掩盖自己的野心,他说:“我来到这里是为了帮助大家把这份报纸发展成最好、最正直的一份报纸。”

也许人们对这个年轻人还有一些疑虑,但是贾里德说:“人们对于变化总是很警觉的,也充满怀疑。亚瑟·卡特本来还可以选择其他人购买这份报纸,但他选择了我。他对这份报纸充满关心,我也一样。”(欧叶) 

25岁学生千万美元收购知名周报《纽约观察家》

http://www.sina.com.cn 2006年08月14日17:50 南都周刊

文 麦晓 

  1000万美元收购纽约知名周报《纽约观察家》,成为曼哈顿地区最年轻的报业掌门。

  贾德25岁的财富史

  最初基金来自家人及家族故友的“风险投资”。

  读哈佛大二时,炒卖马萨诸塞州剑桥附近的房地产,成功出手,赚了上百万美元,获得第一桶金。

  2000年,成立Somerville房屋协会,直属于父亲手下的卡什纳公司。加大投资,拿出1000万美元购买了Somerville七处可出租公寓楼。

  同年,以230万美元购入一处房产,预见房价将大范围反弹。

  2002年,以430万美元的价格出售了该楼的16间公寓。

  2003年,哈佛毕业。

  2004年,将剩余房产出售,漂亮地大赚一笔。

  对话

  Q-A

  Q:你如何形容自己?

  A:忙碌。

  Q:你觉得在工作上花太多时间了?

  A:我受失眠困扰。宁可熬夜想事情也不睡觉。

  Q:什么让你一觉醒来就决定要买这份报纸的?

  A:可不是这样。我一直在关注各种商机,对报纸的兴趣也是其中之一。听说卡特有意卖掉,我算了一下,打个电话要25美分,比坐地铁还贵。于是我们多次认真面谈,最后达成共识。从《纽约观察家》起步涉足媒体产业再妙不过,因为它有难以置信的品牌魅力。

  Q:你凭什么认为自己能运作一份报纸?

  A:我有很多经商经验,我总觉得人生的学习曲线是笔直向上的。去法学院读书是因为它能拓宽我对各种商业问题及形势判断的思路。有个夏天我在曼哈顿律师事务所干活,他们解决问题的方式和我们的商业行为一样,犯罪发生了,他们就找出谁干的。至于报业,也和其他商业类似。很明显它有自己的专业性,但我也有很棒的、精力充沛的团队,我想我们能干出点名堂来的。

  Q:据报道这份报纸每年亏200万美元,你打算怎样逆转?

  A:我有很多不同计划。而且已经着手对报纸做综合评估,目前情况非常乐观。我的任务是让它盈利。但愿未来半年里人们就能看到一些改变,皮特·卡普兰会把报纸做得更好的。

  Q:会有编辑方案的调整?

  A:任何调整都是添砖加瓦的。要融入更多资源,增加额外的专题和作者,我们有能力满足更大读者群的阅读诉求,并将继续迎合现有的本地忠实读者。

  Q:你们想强调核心读者还是想吸引更多群体?

  A:我们会重点关注现有读者,但同时我也想让更多人发现其实自己也是核心读者。那些属于这个圈子的读者不会把自己划在圈外,但我想这份报纸将对很多现在并不看它的人群有吸引力和价值。现在,我们的惟一规则就是没有规则,完全对所有建议敞开大门。就像一块表,正在把它拆成各个零件然后加以检查,看看如何能把它变得更好更强。

  Q:有没有人在你的年龄问题上大做文章?

  A:年龄只是一个衡量某人是否该在某个位置的标准。我认为惟一标准是我们是否有足够热情,精力和创意。

  Q:你今后还呆在学校吗?

  A:我会继续上课,设法有效安排时间,在完成学位的同时能继续我的商业。

  Q:《观察家》算是商业吗?

  A:我可不想把它当成房地产,但在纽约的媒体市场,《观察家》还真是一处绝佳的房产。

  贾德,这个就读纽约大学法学MBA的25岁青年,期盼这个机会好几年了

  “作为这份报纸的新雇主,我先作一个自我介绍。《纽约观察家》(以下简称NYO)久负盛名,我一直非常尊重它的新闻理念和玩世不恭的诙谐。我来这里不是为了在报纸的采编上发号施令,而是给皮特·卡普兰(NYO主编)最大支持来发行我们力所能及的最好的报纸……”

  当地时间7月30日晚7点39分,这封以“欢迎”为主题的电子邮件静静地躺在NYO所有员工的信箱里。发信人是贾德·卡什纳,他刚以1000万美元的价格收购成功,当上了这份纽约知名周报的新老板,同时也是曼哈顿地区最年轻的报业掌门人。此前与NYO竞标的是好莱坞影星罗伯特·德尼罗的翠贝卡集团,但后者并不愿出资,只承诺会让该报蒸蒸日上,因此贾德这个就读纽约大学法学MBA的25岁青年有机可乘。

  曼哈顿的上东区(Upper East Side)坐落着卡什纳房地产投资公司——贾德·卡什纳的家族产业。在他父亲的办公室里,贾德选择了坐在远离挂有卡什纳家族照片的桌旁。这个高大俊朗、彬彬有礼的年轻人眉宇间流露出与同龄人不相符的成熟和自信。接受《纽约时报》采访时,他说:“事实是我已经期盼这个机会好几年了,但命运就是这样无从知晓。机会稍纵即逝,这次我可不能错过。”

  贾德用手拉了拉领结,然后感叹并非时刻都有类似运气——有报纸出售,而且是这种品质的报纸。“它是个杰出品牌,有着精英读者群和最好的编辑。当前,太多的刊物非左即右,要么保守主义要么自由主义,而《观察家》只是个旁观者。它只管讲事实,而不刻意探讨是非。”

  贾德25岁,《观察家》比他小6岁。这份周刊于1987年由银行家兼雕刻家亚瑟·卡特创办,它以独特的粉纸印刷和漫谈纽约精英人士的文章赢得了很高的声誉,尤其以艺术、城市政治、媒体和房地产栏目而著名。众所周知的《欲望都市》正是基于其专栏作家坎代西·布什内尔的连载作品而拍摄。

  虽然NYO是曼哈顿地区获褒奖最多的报纸之一,在纽约地区有着重要地位,也一直是社会名流的必读刊物,但问题是它“叫好不叫座”,报纸每期发行量只有5万份左右,并且面临着网络挑战。以其诙谐的挖苦性的文字风格,NYO本应很容易转换成网络版,但因其进入网络时代的速度太慢而泡汤。据悉,NYO每年损失大概有200万美元,这也是投资人亚瑟·卡特选择卖掉它的主要原因。

  25岁的总裁表示他将保留整支采编团队,不会干涉采编工作:“道理很简单:把玩具弄坏就没得玩了。如果我介入了采编,那报纸就失去了本来应有的价值。”得知其主编位置依然稳固后,皮特·卡普兰在记者面前说了不少溢美之辞。在接受英国《卫报》采访时他谈到了美国报业的症结:“著名导演奥逊·威尔斯在创作《公民凯恩》这部电影时才26岁。美国报业目前面临的最大困境就是,它正在被一种老化思想所控制以及被一些‘载着包袱上阵’的中年人所管理着。所以我认为,让一个不受旧观念所束缚的25岁年轻人来挑起这个担子是个绝妙的建议。”

  8月1日,美国各大媒体都对贾德·卡什纳入主NYO的消息进行了适时报道,大多出言谨慎,持观望态度。跟贾德相识多年的《君子》杂志编辑肯·克尔森却提醒说:“一个富家子弟成为总裁,人们常常惯性地低估他的能力。这样想的人会吃大苦头的,他们不是总有被某个后生弄得没脾气的时候吗?”

  “收购当然为了赚钱,还有就是从中取乐。我的目标是做点刺激的、受人尊重的事情。”贾德很干脆地说。

  贾德在曼哈顿的投资不仅是《纽约观察家》,他还准备买下96街北面的22栋商品房

  “在给亚瑟·卡特电话询问购买事宜前,我花了很多时间思考是否能够担负起拥有这份报纸的重担。我有能力面对这些挑战,同时我渴望赢得你们的信任……”

  电子邮件里,贾德·卡什纳继续写道。他并不怀疑自己的能力,正如在曼哈顿的投资不仅是NYO,他还准备买下96街北面的22栋商品房。钱从哪里来的?纽约媒体称用于收购NYO的1000万美元都是他在哈佛读书时自己挣得的。就这个问题,贾德置之一笑,“每当周日朋友们和他们的老爸一起看橄榄球比赛时,我都在调查那些要买的新房子。”

  第一桶金就是房地产炒出来的。那时他还是哈佛的大二学生,在家人帮助下买了马萨诸塞州剑桥附近的房产,后来成功出手,赚了上百万美元。他回忆起一件趣事,当时学校一个教授来买公寓楼,看到售楼的是他的学生后表情尴尬。“那感觉棒极了!你嫩头青,他们总是小看你。”说这话时,贾德又恢复了意气风发。

  最初,他设法从家人及家族故友那里筹集到一笔“风险投资”,2000年时他成立了Somerville房屋协会,直属于父亲手下的卡什纳公司。这时他开始加大投资,拿出1000万美元购买了Somerville七处可出租公寓楼。

  “有一次我在上课,接到电话说洗手间坏了,只好带着抽水设备跑过去,”贾德说,“其实我最擅长双管齐下,同时接受几种考验。”学习或投资不是鱼和熊掌的关系,2003年他在哈佛毕业,次年把剩余的房地产都出售了,漂亮地赚上了一笔。

  他的商业策略是增加住宅价值,通过使用高端建筑材料和精良的装修。“我们有针对性地给房子升级,增加了厨房Countertop台面、换上崭新地板及更舒服的灯光,”他说,“那些住宅的价值完全被低估了,我们把它们变成人们有欲望去住并引以自豪的家园。”

  只有一处房产被放盘出租。这个例外的房子是他在2000年以230万美元购入,那时他预见到房价将大范围地反弹。于是等到2002年,读大三的贾德终于以430万美元的价格出售了那栋楼的16间公寓。

  过去五年里,他在Somerville地区柯克兰村附近的4处房产投资都大幅升值。对此,前麻省地产经纪人协会会长、波士顿地区的代理商弗雷德·梅耶尔评价道:“有远见的投资!所有在那里投资的人都应得回报。五年前,有信号出现预示经济开始走强,但也决不像现在这么明显。”

  我有着其他同行从来没有过的最好的两样东西:一是出色的团队;二是打破陈规的好奇心与能量

  “我期待我们能一起坐在前排目睹这场媒体革命。我期待我们能继续共事、发行一份周复一周让我们为之深感自豪的报纸。我期待能从地方性报纸转变为全国性论坛。齐心协力,我期待给大家营造出开放、高效的工作环境,人人都可以投入精力、热情和专注来实现我们的共同目标。”

  这封电子邮件不长,除了第一人称使用略多之外,NYO上下都感到了贾德·卡什纳并不是个浮躁、急功近利的新总裁。其中,和主编皮特·卡普兰一样,资深编辑汤姆·斯科卡也乐观地看待贾德入主报纸,同时他表示,贾德并未因其父查尔斯·卡什纳而玷污形象。

  查尔斯·卡什纳这个房产大亨在纽约算得上一个人物,他是新泽西州民主党的主要捐赠者,去年他因为涉嫌逃税、非法竞选捐赠、报复证人等18项罪名入狱。当时为了报复他的妹妹与联邦司法当局合作,他请了一个妓女来诱惑他的妹夫,然后把两个人在一起的过程拍了下来,寄给他的妹妹。至今查尔斯还在狱中服刑。

  每当记者向贾德提及他父亲时,他都平静地回答,购买NYO和父亲并无关系,这只是他的个人行为,“我们私下有过谈话,但不方便说。”无论如何,父亲的影响还是很大,从小他就熏陶在投资的环境里。正如他所承认,他的成功一定程度上要归功于父亲在房地产领域的教导,“我有一个非常便利的专家可随时咨询。”

  他回忆说,“从小到大,坐在餐桌旁吃饭时我们从不谈论体育,我们只说商业。四岁时他就把我带到办公室里看他干活……我父亲一直对我想做的事情很信任,他给我最好的建议就是:‘无论你做什么,都要全心投入,真心诚意地争取任何一丝努力。’”贾德由衷希望能把这个教条带给NYO并取得好结果。

  NYO这份报纸关注的政治和房地产领域几乎与卡什纳家族的兴趣不谋而合。贾德的父亲查尔斯曾对收购《耶路撒冷邮报》抱有浓厚兴趣。就在去年,他的妹妹乔希刚刚创办了基于哈佛大学的娱乐与生活杂志《Scene》。对于NYO的未来规划,贾德提出了三个目标:一、拓展这份报纸的品牌效应;二、建设并推广网络发行渠道;三、提供更具爆炸性的新闻资讯,借此吸引更多读者和广告。

  这个报业新人很清楚自己的优势,正如他信中所说:“我们现在正处在报纸业的一个十字路口,平面媒体和网络媒体的内容正在经历着空前的调整。25岁的我虽然没有出版业方面的相关经验,但我有着其他同行从来没有过的最好的两样东西:一是出色的团队;二是打破陈规的好奇心与能量。”

  最近,他接到不少纽约政客们的来电,但更让他愿意分享的是各种祝福的电子邮件。很多20多岁的同龄人在信中向他讲述自己的创业故事,或者简单地说句,“让我们自豪。”

  《纽约观察家》


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